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New Member Integration
New Member Integration Background
One of the greatest challenges for any membership-based organization is attrition.
There are always legitimate reasons for members departing such as retiring, moving away, passing or changing industries. In each of these cases though, in our industry, there are new prospective members moving into positions who are eligible for Skal membership!However, our attrition is more often newer members who haven’t fully appreciated the value of membership because they have not been fully engaged or oriented.
In 2019, a task force of members from across Canada launched a survey of members who had joined in more recent years. These members were surveyed on their understanding of Skal locally, nationally and worldwide, and the tangible/ intangible benefits of membership.
Welcome to Skal! What will you experience?
As A Guest
You
will
be invited to attend an event as a guest of Skal. You will meet our Club members and learn about Skal resources, networking and benefits. Some clubs invite you to attend another event on your own initiative to give you the opportunity
You
will
be invited to attend an event as a guest of Skal. You will meet our Club members and learn about Skal resources, networking and benefits. Some clubs invite you to attend another event on your own initiative to give you the opportunity
to have a broader appreciation of the organization and determine if the organization realizes your professional goals.
As A Prospective Member
Clubs want to ensure that prospects have an appreciation of what the organization represents and that a new member’s expectations are understood. Skal is your investment to enrich your personal and professional network. Skal is about friendship and amicable first and then doing business with friends. (It is not just a social club or a leads club)
Membership Application Process
You will complete an online application form that is approved by all three levels of Skal: Club, Canada and Internationally.
New Member Engagement
SKAL INTERNATIONAL – You will receive an official welcome and your personal credentials providing access to the world database and all member resources and benefits.
SKAL CANADA – You will receive an orientation about the Skal websites (International, National and Clubs) and the resources and services that are available. There are specific programs directed at expanding business and social networks within Canada.
SKAL CLUB – You will be mentored for the initial months with you joining hosted tables with the Club President, your membership sponsor, Secretary, National Board Representative and Past Presidents. During the initial 3 events after joining, you will be formally inducted and presented with your membership kit, provided an opportunity to introduce yourself and your organization, and engage with as many members as possible.
CLUB EVENTS – Events range from informal dinners, programs with keynote speakers, special tours, spousal/companion events, outside extra curricular activities such as sports events, entertainment, overnight social events at member properties. In addition, there are North American and International conferences that provide more opportunities to meet members on the world stage.
Club Resources
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Skal Canada
President's
Welcome Video Message
President's Welcome Video Message
Skal
Club
President's
Welcome Letter Template
Download the Word doc to
add your club logo and customize text
President's
Welcome Letter Template
Download the Word doc to
add your club logo and customize text
download Customizable welcome email/ letter template
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Skal International
Tools for Engaging
Prospective and New Members
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Skal International
Tools for Engaging
Prospective and New Members
Our sincere appreciation to the Skal members across Canada who committed their time and resources to create this comprehensive
guide to help our clubs recruit new members and help guide them in understanding the scope and value of their membership!
guide to help our clubs recruit new members and help guide them in understanding the scope and value of their membership!
Chair Mark Schaay - Halifax; Ann Worth - Prince Edward Island; Kevin Burgess - Halifax;
Christine Louden - Vancouver; Hank Van Weeldon - Edmonton; Serge Doyon - Quebec